Co-marketing Sponsorships

The 2004 Cone Corporate Citizenship Study shows that eight in 10 Americans say that corporate support of causes wins their trust in that company, a 21% increase since 1997.

Additionally, an independent evaluation conducted by Interbrand at the request of United Way of America places the value of the United Way brand at $34.7 billion.  While United Way’s brand value is not directly comparable to the brands ranked in the Interbrand/Business Week Global Brands League Table due to the differences in business models between nonprofits and corporations, the calculated brand value of United Way would place it in the top ten of the World’s Most Valuable Brands – in the company of brand giants such as GE, Disney, and McDonald’s.

There is no doubt that United Way brings strong value to a co-marketing partnership. For more information, please contact Jayne Klose, Vice President of Marketing and Community Impact at (937) 225-3036 or jaynek@dayton-unitedway.org.